Core Competencies

Home > About Us > Core Competencies >Excellent R&D capability

Excellent R&D capability

Advanced technology R&D capability

Advanced Technology Development

The company has a R&D team comprising more than 1,500 people. They are committed to advanced technology research and development, creating a diversified product ecological chain and customer base.

Advanced Technology Development

Vertical integration capability

Capability of Vertical Integration

The company has the capability of vertically integrating the manufacturing chain including drivers, wooden boxes, precision mold injection, SMT, assembly test, etc.

Capability of Vertical Integration

Intelligent solution

End-to-end Service

The objective of our company is to offer customers comprehensive intelligent solutions that encompass market and product development trends, product function and specification definition, product development, product manufacturing, product quality control, and after-sales support.

End-to-end Service

Advanced technology research and development capability 

The company has a R&D team comprising more than 1,500 people. They are committed to advanced technology research and development, creating a diversified product ecological chain and customer base. 


After years of continuous development, the company has formed strong competitiveness in independent product development, vertical integration, supply chain management, precision manufacturing and quality management. In terms of independent product development, the company has set up R&D centers in Huizhou, Shenzhen, Xi'an and Malaysia. Its R&D team comprises more than 1,500 people. The company has attained a series of core technologies in the fields of product simulation, software, algorithm, radio frequency, etc., and has developed some fashionable best-selling products, such as Bluetooth speaker, Soundbar, headphone, intelligent desk lamp and TWS earphone. In aspect of technological innovation, the company has independently developed a series of core technologies, which have reached domestic leading level, and obtained a series of intellectual property rights such as invention patents, utility model patents, appearance patents and software copyrights. The company has obtained a number of international product certifications, all of which show its strong technological innovation ability, have big influence in the industry, and are beneficial to its industrialization development. 


Vertical integration capability

The company has the capability of vertically integrating the manufacturing chain including drivers, wooden boxes, precision mold injection, SMT, assembly test, etc. 


For an ODM enterprise, vertical integration capability is a core skill. The company has the strong capability of vertically integrating some key components. In terms of molding, the company has professional mold design and manufacturing capabilities, and is good at precision injection molding and spraying; in aspect of electroacoustic, the company has the ability to automatically produce small and medium-sized loudspeakers; as for wooden boxes, the company has its own wooden box factory, which has the ability of automatic box closing and can effectively meet its own needs. By building vertical integration capability, the company has significantly increased its product supply capacity and established a safe and controllable supply system. 



Intelligent solution 

The objective of our company is to offer customers comprehensive intelligent solutions that encompass market and product development trends, product function and specification definition, product development, product manufacturing, product quality control, and after-sales support.


At different stages of its business development, the company had deep cooperation with world-renowned consumer electronics enterprises and Internet leading enterprises, and could continuously meet the rapidly changing technology needs and market trends. Through continuous improvement of professional technology and optimization of production process, the company has established a production system featured with scientific management, advanced technology, large scale and flexible operation. The company can develop adaptable craftsmanship and processes for all kinds of products, and make production plans reasonably and rigorously. While making full use of production capacity, the company ensures the rapid fulfillment of customer orders. In aspect of quality management and after-sales, the company has established the whole process management platform comprising material quality, R&D quality, manufacturing quality and after-sales management. With a professional data analysis team and advanced systems, the company can provide high-quality products and services to customers.